F1 Driver Website Review

01.20.26 – In this post I take a look at the official websites of the drivers from the 2025 F1 season. Normally when I review sites I do a full design and content breakdown looking at every single page in the architecture, but for purposes of this post I’m doing more of a semi-detailed first look through each driver site.

What are the expectations:
Every driver site should have this base level amount of built-in content:
-About/Career, Schedule/Results/Standings/Reports, News-Updates/In the News, Photo Gallery (all races by year), Sponsors (Logo/Description/Link), Store (Team/Personal)

The next level up includes value-add content that combats a one-and-done visit scenario:
-Off-Track, Fan Q/A, Sponsor Contests, Race Preview Video, News Features/Articles, etc.

*For obvious reasons a key consideration when developing an official site content strategy is how active the driver is on social media. The answer to this question will drive a lot of the strategy going forward.

Reasons for Failure:
When official sites fail to meet fan expectations, the first inclination is to blame the athlete. In some cases this can be true, but in my experience it was rare that the athlete was the primary driving force behind the site, fact of the matter it’s just usually lower on their priority list.

I’ve found that in most cases the fault really lies with the people around the athlete, specifically their manager/agent. Real scenarios—> family of top-tier athlete didn’t want to pay $25 for hosting per month; agent at top-tier representation agency for top-tier athlete didn’t believe in value of websites (pre-social taking off too if you can imagine).

The manager/agent should be the driver, or if you prefer the “marketing/branding” team/person within their agency should be the driver. For every F1 driver there is simply no reason they shouldn’t have a professional looking website that includes the base level of built-in content. The agent/point person then works with the driver to educate them on ways to further enhance the website through their involvement in ways that don’t become intrusive and personal time drains. The strategy is pretty straight-forward.

Qualifications:
My personal experience working on racing-related websites include the following brands: Dale Jr, Martin Truex Jr., Danica Patrick, Kyle Busch, Scott Dixon, Mario Andretti, Graham Rahal, Trevor Bayne, Jenson Button, JR Motorsports, Andretti Autosport, Championship Off-Road Racing, Hefty Racing, Turner Scott Motorsports, McDonald’s Racing, etc.

Observations:

Outside of the mini-helmets, surprised to see most driver stores are not selling their team-related merchandise.
Twitch – you don’t see many NASCAR drivers with links to a Twitch channel so was interested to clickthrough and see the activity. Somewhat not surprising they were all outdated and basically in-active: CL has 2 videos from six years ago, GB has no videos, LN has videos from six years ago, GR has videos from six years ago…brutal.

LH: How can a 7-time F1 champion have no website, just a splash page with 4 links out.
LS: Social Feed has Twitter posts from 2023 | IG from 2021
NH, LH: Includes a LinkedIn profile link
KA: How does he not have an official site.
Overall came away under-whelmed with the quality (Design/Content) from the F1 driver sites. The lack of really any sponsor integration was surprising too, and also very little team integration. Somewhat surprising that the teams don’t just take over their driver official websites (fully understand possible issue with driver contracts, but there are solutions), or on some level the digital arm of F1.

2025 DRIVER SITES RECAP
For the short reviews I looked at four main areas:
-Content Architecture: main and secondary navigation, sub-sections, etc.
-Updated content: most websites are one-and-done visits, updated content is the solution.
-Sponsor integration: how do they showcase their sponsors, and do they integrate them in any unique ways (content, promotions, etc.).
-Design: is it professional, is it outdated, what is the brand impression it gives off.

ALPINE

Pierre Gasly – www.PierreGasly.com

Content Architecture:
-Main site is store-focused. Does have a Gasly Universe section: Blog (News section, not first-person written), Calendar, Media (YT Feed, Photos), About
-SM: FB, X, IG, TT
-Multilingual option: FR, EN, JA, IT, EU

Updated Content:
-Blog last update: 9.10.25 – only 5 posts from 2025
-Photo section does have galleries from races – nothing since R15 Netherlands

Sponsor Integration:
-None

Design:
-Online Store, somewhat follows the Team color scheme with the blue.

Franco Colapinto – www.FranColapinto.com

Content Architecture:
-Main Nav: Start, News, Videos, Collectibles, Fan Center
-SM: IG, TT, X

Updated Content:
-HP>Latest News (News section feed) – does attempt to interact with users via post updates.
-Provides pretty detailed race report/weekend updates.
-Does offer wallpaper downloads in the Fan Center.

Sponsor Integration:
-HP has a Partners callout at the bottom with 11 logos that link out

Design:
-Pretty basic setup, universal design. Somewhat follows the Team color scheme with blue.

ASTON MARTIN

Lance Stroll – www.LanceStroll.com

Content Architecture:
-Main Nav: (Video opening) Career, Racing, Media, Calendar, Merchandise, Contact
-SM: FB, X, IG

Updated Content:
-Provides pretty detailed race report/weekend updates. Offers photo gallery
-Career –> Social Feed: Twitter posts from 2023 | IG from 2021

Sponsor Integration:
-HP has a Partners callout at the bottom with 7 logos that link out

Design:
-Follows team colors. Basic design, universal second level layout. Scrolling through can be somewhat confusing.

Fernando Alonso – www.FernandoAlonso.com

Content Architecture:
-Main Nav: Home, Biography, Museum and Circuit (links out), News
-SM: IG, FB, X
-English language translation option

Updated Content:
-Bio hasn’t been updated since 2023. News not updated.

Sponsor Integration:
-None

Design:
-Outdated.

FERRARI

Charles Leclerc – www.CharlesLeclerc.com

Content Architecture:
-Main Nav: CL 16 (The Driver, The Man), F1 (Calendar, Standings), Partners, News, Contacts
-SM: IG, TT, FB, Twitch, YT, X
-Multilingual option: EN, IT, FR

Updated Content:
-Standings/Calendar updated. Photos updated per race. Latest News most recent update is 11.04.24.

Sponsor Integration:
-Callout for each sponsor – related photo and link out.

Design:
-Interactive site, detailed level of content, layout includes lots of scrolling.

Lewis Hamilton – www.LewisHamilton.com

Content Architecture:
-Main Nav: Lewis Hamilton Ventures, Almave, Plus 44, Mission 44 (all 4 link out)
-SM: IG, LI, TT, X, FB, YT, Threads

Updated Content:
-None

Sponsor Integration:
-None

Design:
-Splash page

HAAS

Esteban Ocon – www.Esteban-Ocon.com

Content Architecture:
-Main Nav: Home, Career, News, Calendar, Store, Contact
-SM: IG, TT, X, FB, YT
-Multilingual option: EN, FR

Updated Content:
-News has brief race reports.
-Schedule shows 2023 dates.

Sponsor Integration:
-Footer on pages includes logos for 6 partners, all link out.

Design:
-Color does follow team colors. Basic, easy to navigate, no frills.

Ollie Bearman – www.OllieBearman.com

Content Architecture:
-Main Nav: Home, About, Season, Partners, Store
-SM – IG, TT, X, FB, YT | Team OB: IG, Threads
-Multilingual option: EN, FR

Updated Content:
-HP has an IG feed
-About Ollie – Season section has updated race photo galleries

Sponsor Integration:
-Partners main section: description and link out. Footer on pages includes logos for 3 partners, all link out.

Design:
-Color doesn’t follow team colors. Basic, easy to navigate, no frills.

KICK SAUBER

Nico Hulkenberg – www.NicoHulkenberg.net

Content Architecture:
-Main Nav: About Nico, Shop, Partner, Contact
-SM: Footer: FB, LI, X, IG

Updated Content:
-Copyright listed at 2022

Sponsor Integration:
-Partner main section: 6 logos and link out.

Design:
-One page, very basic, not really built out.

Gabriel Bortoleto – www.GabrielBortoleto.com.br

Content Architecture:
-Main Nav: Home, Biography, Media, Seasons, News, Partners, Contact (no store)
-SM: IG, X, Twitch, TT
-Multilingual options: EN, BR

Updated Content:
-HP – My Next Race is listed at Brasil 9/11/2025
-Media – has updated photo galleries. News – has race related posts

Sponsor Integration:
-Partners main section – callout for each of 7 to their own profile page, no link out.
-Footer logo scroll, links to profile page.

Design:
-Matches team colors, straightforward and basic. Main page and second level design templates.

MCLAREN

Oscar Piastri – www.OscarPiastri.com

Content Architecture:
-Main Nav: About, News, Calendar, Partners, Store
-SM: FB, X, IG | Footer (FB, X, IG, TT, YT)

Updated Content:
-News – has Race Reports

Sponsor Integration:
-Partners main section, lists two: McLaren, Quad Lock (no links out)
-Footer on pages includes logos for Quad Lock, Google, Monster, Grill’d (QL is only one that links out)

Design:
-Color doesn’t follow team colors. Basic, easy to navigate, no frills. Expected more.

Lando Norris – www.LandoNorris.com

Content Architecture:
-Main Nav: Store (always visible), Home, On Track, Off Track, Calendar
-SM: TT, IG, YT, Twitch | Callout feature in Footer | Store has own accounts

Updated Content:
-Very little in the way of mentioning winning 2025 F1 Championship – HP store callout mentions it; scrolling near bottom of Calendar section does include a Finish by year which lists 1st, but I consider this hidden.
-Decent amount of information, but updates look annual.
-Race Results in Calendar section show finishing position and fast lap.

Sponsor Integration:
-Not included in Main Nav.
-Scroll to bottom of HP and scrolling list of 10 partner logos, none link out.
-Scrolling logo list in footer, none link out.
-Store has a Partners nav link, but goes to 404 page.

Design:
-Color doesn’t follow team colors.
-Overall dynamic, interactive site. Lots of scrolling, but in some cases ease of use isn’t that great.

MERCEDES

George Russell – www.GeorgeRussell63.com

Content Architecture:
-Main Nav: Home, About, Season, Store, Social
-Store links out to Mercedes
-SM: FB, X, IG, Twitch | HP has IG feed (March 2025 posts)

Updated Content:
-Photo of The Team still had Lewis Hamilton
-Social Section – Feed has early 25 IG and 24 Twitter posts

Sponsor Integration:
-None listed

Design:
-Colors do match team, basic template style site.

Kimi Antonelli –
Doesn’t have a website. KimiAntonelli.com is listed for sale at $250K via GoDaddy. There is an officially licensed merch store at KimiAntonelli.shop.

RACING BULLS

Liam Lawson – www.LiamLawson30.com

Content Architecture:
-Main Nav: Bio, Cars, Results, Calendar, News, Gallery, Partners
-SM: X, FB, IG, Twitch

Updated Content:
-Bio seems 6 yrs off? Behind the Helmet feature is 4 yrs old. Gallery missing 2025.
-Cars sections missing F1 car info. Results/News missing 2025 info.

Sponsor Integration:
-Partners main section. Lister partner, info and related photos.

Design:
-Straightforward basic design.

Isack Hadjar – www.IsackHadjar.com

Content Architecture:
-Main Nav: Home, Biography, News, Season, La Boutique, Contact
-SM: IG, X

Updated Content:
-Bio starts with 2024
-News section has 4 links with callout to visit F1 to see all. Season has race results listed, but links out for the report.

Sponsor Integration:
-Footer has a Partners callout with 5 logos and link out.

Design:
-Straightforward basic design. Expected more.

RED BULL

Max Verstappen – www.Verstappen.com

Content Architecture:
-Main Nav – splash page – shop or ticket options. - News, Calendar, About, Gallery, Tickets, Shop
-Store setup, does have a News, Calendar, and Racing link
-SM: IG, X, FB, YT
-Multilingual options: NL/EN

Updated Content:
-News is updated, other nav has an About section missing 2025 info. Also has a Forum and Contest links that are not accessible from the main entry point. Racing goes to another site.
-Gallery is updated

Sponsor Integration:
-Main page has bottom level Partners callout with scrolling logos that link out.

Design:
-Kind of all over the place, easy to get lost and multiple windows opening.

Yuki Tsunoda – www.YukiTsunoda.com

Content Architecture:
-Main Nav – News, Race, Profile, Results, Gallery, Helmets, Official Shop, Contact
-SM: X, IG, YT
-Multilingual options: 14

Updated Content:
-News – is updated with non-racing info.
-Race recaps include updated info and photos.
-Results and Gallery are updated. Helmet gallery is updated.

Sponsor Integration:
-Main page has bottom level Sponsors callout with 13 logos that link out.

Design:
-Straightforward, easy to navigate.

WILLIAMS

Alex Albon – www.AlexAlbon.com

Content Architecture:
-Main Nav: Shop, News, Videos, Paddock Party, My Passport, Cart, Login
-Store platform
-SM: FB, TT, X, IG

Updated Content:
-News is updated with more than just race reports. Videos are for the most part updated.
-Paddock Party is a race week game you have a join to play.
-My Passport is members only feature.

Sponsor Integration:
-Footer has a Partnerships callout with 6 logos that link out.
-Survey Monkey has an ad on the HP.

Design:
-Colors don’t match team. Basic no frills.